ESSEMTEC MEXICO

Combining Industrial Expertise with Digital Strategy for Market Leadership

Our Unique Value Proposition

Who We Are

OSDEMS Group: A unique integration of industrial expertise and digital capabilities, providing end-to-end solutions.

OSDEMS Industrial: Specialists in technical representation and B2B sales in electronics and automotive sectors.

OSDEMS Digital: Marketing division specialized in Industry 4.0 and digital transformation for industrial companies.

Proven Experience: Successful collaboration with Siemens SMT, ZF Sachs Shock Absorbers, Seica Flying Probe, and other industry leaders.

Why OSDEMS is Your Ideal Partner

  • Dual Capacity: Technical solutions combined with integrated digital strategy
  • Deep Market Knowledge: Extensive experience in Mexican electronics and automotive industries
  • Key Differentiator: The only representative with proprietary industrial digital marketing capabilities (OSDEMS Digital)
  • Strategic Vision: Focus on building long-term partnerships rather than transactional relationships
  • 24/7 Support Model: Rapid response and follow-up for all inquiries and leads
"We don't just represent your technology, we build your success in the Mexican market through strategic partnership and integrated solutions."
Market Entry Growth Leadership

Essemtec Products: Our Strategic Focus

Essemtec Puma Series - Pick & Place Systems
Essemtec Puma Pick & Place System
High-precision SMT assembly solution

Exclusive representation in Mexico

High-precision electronic manufacturing equipment for demanding applications.

Target Markets:

  • Automotive Electronics (Tier 1 & 2 suppliers)
  • Medical Device Manufacturing
  • Aerospace and Defense Electronics
  • Telecommunications Infrastructure
  • Industrial Electronics
Essemtec Tarantula - Advanced Dispensing System
Essemtec Tarantula Dispensing System
Precision solder paste dispensing

Premium solution for solder paste dispensing

Advanced dispensing technology for high-reliability electronics manufacturing.

Key Applications:

  • Solder paste dispensing for SMT assembly
  • Adhesive dispensing for component attachment
  • Underfill dispensing for BGA and CSP components
  • Encapsulation and potting applications
  • Precision fluid dispensing for specialized applications

Market Positioning Strategy

We position Essemtec as a premium technology provider in the Mexican market, focusing on:

  • High-reliability applications with stringent quality requirements
  • Automotive electronics (following IATF 16949 standards)
  • Medical device manufacturing (ISO 13485 compliant environments)
  • Aerospace and defense electronics with traceability requirements
  • Advanced manufacturing with Industry 4.0 integration capabilities

Competitive Advantage

Through our partnership, Essemtec gains significant advantages in the Mexican market:

  • Local technical support and application engineering expertise
  • On-site demonstration capabilities throughout Mexico
  • Direct access to key decision-makers in target industries
  • Industry-specific application knowledge and case studies
  • Integrated digital marketing reaching the entire Mexican electronics sector

Comprehensive 2026 Market Strategy

Pillar 1: Advanced Digital Positioning

Digital Platform: https://osdemsindustrial.com + Dedicated Essemtec Mexico Microsite

  • Specialized Technical SEO targeting industrial search terms in Spanish and English
  • High-Value Industrial Content including whitepapers, application notes, and case studies
  • Segmented Digital Campaigns targeting specific industries and company sizes
  • SMTA Mexico Database integration with our proprietary CRM system
  • LinkedIn Industry Targeting for decision-makers in electronics manufacturing
  • Email Marketing Automation with personalized content based on engagement

Pillar 2: Qualified Lead Generation

  • Industrial Email Marketing: Automated B2B sequences with technical content
  • 24/7 Follow-up System: Immediate response to technical inquiries (within 2 hours)
  • Specialized CRM: Advanced segmentation by industry, application, and need
  • Lead Nurturing Program: Technical content, case studies, and application webinars
  • Trade Show Strategy: Comprehensive SMTA Mexico presence with pre- and post-show campaigns
  • Content Marketing: Technical articles addressing specific Mexican market challenges

Pillar 3: Differentiated Support & Service

  • Local Technical Support: On-site training, demonstrations, and application support
  • Implementation Consulting: Smooth transition planning to Essemtec technology
  • 24/7 Service Desk: Extended availability for strategic clients with critical operations
  • Spare Parts Management: Local inventory for critical components to minimize downtime
  • Performance Monitoring: Regular check-ins and optimization recommendations
  • Customer Success Program: Dedicated resources for key account management
Digital Foundation Lead Generation Sales Conversion

2026 Strategic Roadmap

Q1 2026
Launch & Positioning
  • Development and launch of Essemtec Mexico digital platform
  • Comprehensive digital launch campaign across multiple channels
  • Presentation to 20+ strategic clients identified in our database
  • Active participation in SMTA Mexico with dedicated Essemtec booth
  • Training and certification of OSDEMS technical team on Essemtec products
  • Success Metric: 50 qualified leads generated
Q2 2026
Market Penetration
  • Industry-specific campaigns targeting automotive, medical, and aerospace sectors
  • On-site technical demonstrations at client facilities across Mexico
  • Strategic partnerships with system integrators and consultants
  • Specialized technical webinars addressing Mexican market applications
  • Development of localized case studies and application notes
  • Success Metric: 12 demonstrations conducted (3 per month)
Q3 2026
Consolidation & Expansion
  • Documentation of 5+ success cases with Mexican clients
  • Expansion to secondary markets including northern and central Mexico
  • Sales process optimization based on Q1-Q2 learning
  • Distributor and channel partner training program
  • Implementation of customer reference program
  • Success Metric: 15% market share in target segments
Q4 2026
Scaling & Planning
  • Comprehensive analysis of results and KPI performance
  • Development of customer retention and expansion strategy
  • Regional expansion planning for 2027 (Central America consideration)
  • Innovation in value-added services and support offerings
  • Strategic planning session for 2027 objectives and targets
  • Success Metric: 25% quarterly growth in qualified leads

Dedicated Team

4 technical specialists + 2 digital marketing experts fully dedicated to Essemtec Mexico

Local Infrastructure

Showroom and demonstration facility in Guadalajara, Mexico's electronics hub

Marketing Investment

Dedicated budget for Essemtec positioning in the Mexican market

Key Metrics & Competitive Differentiators

Performance Indicators

30%
Lead to Demonstration Conversion Rate
< 2h
Average Response Time to Technical Inquiries
20%
Monthly Database Growth Target
5:1
Digital Campaign ROI Target

OSDEMS Competitive Advantages

  • Integrated Digital Capacity: Proprietary industrial marketing expertise through OSDEMS Digital
  • Exclusive Industry Database: SMTA Mexico contacts combined with our proprietary industry database
  • 24/7 Support Model: Immediate response capability during extended business hours
  • Deep Technical Knowledge: Extensive experience in electronics and automotive manufacturing
  • Local Infrastructure: On-site demonstration capabilities throughout Mexico
  • Bilingual Team: Fluent in both Spanish and English for seamless communication

Benefits for Essemtec

  • Accelerated Market Expansion: Rapid penetration of the Mexican electronics market
  • Consistent Branding: Professional representation aligned with Essemtec's global standards
  • Qualified Lead Generation: Continuous pipeline of pre-qualified opportunities
  • Guaranteed Post-Sale Service: Local support minimizing downtime for customers
  • Maximized ROI: Efficient allocation of resources for maximum market impact
  • Market Intelligence: Regular feedback and insights on Mexican market dynamics
Current Market Position 2026 Target Market Leadership

Contact & Next Steps

Strategic Partnership Contact Information

OSDEMS Industrial

Essemtec Mexico Exclusive Representation

Website

https://osdemsindustrial.com

Industrial Division Email

daniel.carrillo@osdemsindustrial.com

Industrial Division Phone

+52 33 1174 4584

OSDEMS Digital

Industrial Marketing & Digital Strategy Division

Website

https://osdemsdigital.com

Digital Division Email

marketing@osdemsdigital.com

Digital Division Phone

+52 33 2622 5912

Location

Guadalajara, Mexico
Electronics Manufacturing Hub

Availability

24/7 Support for Strategic Inquiries
Business Hours: 8:00 AM - 7:00 PM CST

Response Time

Under 2 hours for technical inquiries
Under 24 hours for general inquiries

Proposed Next Steps

  1. Strategic Alignment Meeting - Virtual or in-person meeting to define mutual goals, expectations, and success metrics
  2. Product-Specific Goal Definition - Establish quarterly targets for Pick & Place and Dispensing systems in the Mexican market
  3. Detailed Launch Plan Development - Create comprehensive timeline, resource allocation, and budget planning
  4. Communication Channel Establishment - Set up regular reporting cadence, escalation paths, and coordination processes
Final Objective 2026: Establish Essemtec as the leading brand in pick & place and dispensing solutions in Mexico, achieving 30% market share in target segments and creating a sustainable growth platform for future expansion.

OSDEMS Group - Strategic Partnership Proposal for Essemtec in Mexico | © 2023 OSDEMS Industrial & OSDEMS Digital. All rights reserved.

Contact: daniel.carrillo@osdemsindustrial.com | marketing@osdemsdigital.com

Phone: +52 33 1174 4584 (Industrial) | +52 33 2622 5912 (Digital)